Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal.

Website? Check. Great sales copy? Check. A variety of products available? Check. Now all you need is a steady flow of potential clients in your market.

Keywords are the terms your ideal client is plugging into Google or another search engine when she needs an answer. “Life coach in Alberta” and “business coach for virtual assistants” and “how to upload a book to Kindle” are all examples of keywords.

If you’re searching for a website solution for your coaching business, you’ve likely heard many stories—both pros and cons—about WordPress that have left you scratching your head in confusion.

The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady flow of potential customers who are looking for what you have to offer.

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