9 Ways to Use Social Media for Business

Social media is an important component of all your business efforts online. It’s the way in which you will market your business, connect with others, and learn new things. Social media not only gives businesses the power to reach their customers but it empowers customers to connect with businesses. Never before in history has a small business had the opportunity to connect with their clients and potential clients in such away.

As a small business, you’ll use social media to:

Research

You’ll use it to conduct research on your audience as well as products and services you may want to create. You can check out your competition, and you can see what your ideal audience needs. The sky is the limit when it comes to doing research on social media.

 Earn Credibility

By sharing your work with people via social media, given time you’ll garner a reputation as an expert. It takes perseverance and works to get there, but social media makes it possible for anyone anywhere to start at zero and become known through the most powerful word-of-mouth marketing that ever existed.

 Advertise

Many social media accounts allow you to create very targeted advertisements that aren’t as expensive as you might thing. In fact, it’s going to be less expensive than your monthly fee for being in that yellow-colored book with many pages. You can even generate some free advertising through social media marketing efforts.

Connect

You can connect with your customers as well as with your competition. You can connect with people who have never heard of you before. Many people work directly with individuals they met on the net via social media whom they’ve never met in person. It’s a very powerful medium for connections.

Brainstorm

Stuck on any topic? Use social media to help you jump-start your creative juices. Want to write a blog post about a topic but you can’t think of what to say, ask your friends, likes, and followers their opinions about the topic and see if that doesn’t get you started writing from a whole new perspective.

Conduct Surveys

You can easily set up a survey using Google Drive or Survey Monkey and send it to your social media accounts for a fast response to your survey. Give them a prize for participating and you’ll be able to get answers fast about your target audience or competition.

Share

We all know that you can use social media to share your own stuff and that of your friends, followers, and fans, but you can also share anything you find on the net with your connections. This makes it easy to get the word out about anything you want to tell people about quickly.

 Educate

By writing educational blog posts and sharing them freely via social media you can educate your friends, followers, competition and everyone about your niche topic and why it matters to them.

 Learn

Finally, you can learn using social media from others who have something to say about their own niche topic. You can find mentors to learn from by typing in a keyword about your topic and viewing what the people who show up have to say.

Never before in history has it been so easy to connect with the outside world about any topic. You no longer have to work alone, even if you have a business alone. You can get input, help, and advice from others through using social media for business.
 

xoxo,

Mimi