It’s one metric we consistently watch and try to improve: email open rates. There’s a good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about:

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal.

Website? Check. Great sales copy? Check. A variety of products available? Check. Now all you need is a steady flow of potential clients in your market.

The internet has an insatiable appetite for information. Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady flow of potential customers who are looking for what you have to offer.

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How many of you make a new year’s resolution to lose weight or go to the gym? How many of you actually reach your goals? This is a prime example of knowing WHAT to do but not staying motivated to actually DO it.

Before any of the tech jargon, design chops, or programming skills related to making a website come into play, your site has to take shape as a solid idea. Having a clear understanding of your site’s mission will help inform your design, content, and structural choices later on, so step one is to get that mission nailed down…