logo
  • Home
  • About Us
    • Workity Work
    • Services
  • Blog
  • Let’s Connect
  • Client Portal
515.996.0441
logo
  • Home
  • About Us
    • Workity Work
    • Services
  • Blog
  • Let’s Connect
  • Client Portal
515.996.0441
  • Home
  • About Us
    • Workity Work
    • Services
  • Blog
  • Let’s Connect
  • Client Portal
logo
logo
  • Home
  • About Us
    • Workity Work
    • Services
  • Blog
  • Let’s Connect
  • Client Portal
June 27, 2019 by Mimi Davis Marketing 0 comments

Email Subject Lines That Increase Your Open Rates

It’s one metric we consistently watch and try to improve: email open rates. There’s a good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about:

  • Your newest coaching program
  • Your latest must-have tool discovery
  • That epic blog post you just wrote

The trouble is, you only have about two seconds to entice a reader to open your email. Even worse, you have to do it in ten words or less.

Yikes! That’s a pretty tall order, even for seasoned copywriters. But there are some tricks you can use.

Be Ambiguous

If you’ve been on Facebook lately you’ve no doubt seen those “click bait” headlines that say things like, “She adds this to a box of Wheat Thins and I’m drooling!” The reason headlines like that work are because we can’t help but want to know what “this” is that she’s adding to her Wheat Thins. Is it sugar? Salt? Peanut butter? We imagine the possibilities, but in the end, we have to find out, so we click.

You can employ the same technique in your email subject lines. Just substitute the word “this” for the actual thing you’re writing about, and you’ve got instant enticement.

Use Numbers

Here’s another strategy for creating must-read content: numbers.

“7 Hidden Benefits of Waking Up at 5 am”

“3 Unlikely Ways to Close the Sale”

“5 Social Media Platforms You Shouldn’t Be Ignoring”

The reason numbers work so well in subject lines is because we are ego-centric and curious. We simply must know if we already use those three ways to close the sale. We will either walk away feeling good for being a marketing maven, or we will have learned something. Both are compelling reasons to open an email.

Use Power Words

Just as with all writing, choosing power words is far more effective than settling for their weaker counterparts. Imagine these two subject lines appear in your inbox. Which are you more likely to open:

“WordPress Makes Better Looking Websites for Non-Designers”

or

“Create a Gorgeous Website—Even if You’re Not a Designer”

While both subjects offer the same information, the first is weak, while the second is far more compelling.

When it comes to email subjects, there are a few more tips to keep in mind if you want to up your open rates:

  • Keep it short – no more than 10 words at the very most, and fewer if you can.
  • Test everything. Use your autoresponder’s split-testing functionality to see which subject line styles perform best in your market.
  • Use personalization, but sparingly. Occasional use of your reader’s first name can be a powerful technique.

Here’s the bottom line: If your subscribers aren’t opening your email, they’re not buying. Paying closer attention to your subject lines is the single most important thing you can do for your email marketing campaigns.

Use a Subject Line Rating Tool

I am obsessed with tools that make my job easier. One of those tools in my toolkit is SubjectLine.com It is a FREE RATING TOOL to Evaluate your Subject Line. Enter a subject line in the tool and they will score it – along with their evaluation of where you could improve. Once you understand the basics of what subject lines work, you will be a pro and on your way to higher open rates.

xoxo,

Mimi

 

email marketing
Prev
Next

Related Posts

June 27, 2019 by Mimi Davis Marketing

Email Subject Lines That Increase Your Open Rates

Read More
April 23, 2019 by Mimi Davis Marketing

Three Marketing Strategies to Skyrocket Your Business

Read More

Leave a Comment! Cancel reply

Your email address will not be published. Required fields are marked *

Mimi Davis

Hey, Hey! Let's play big in your business. It's time, don't you think?

Recent Posts

  • Feeling Overwhelmed: 7 ways to Balance Work and Home
    Feeling Overwhelmed: 7 ways to Balance Work and Home
    November 1, 2019
  • Could You Go Completely Paperless?
    Could You Go Completely Paperless?
    October 25, 2019
  • Smart Systems for Time Management and Productivity
    Smart Systems for Time Management and Productivity
    October 18, 2019

Archives

  • November 2019
  • October 2019
  • August 2019
  • June 2019
  • April 2019
  • March 2019
  • January 2019
  • October 2018
  • September 2018
  • July 2018
  • October 2017

Categories

  • Lifestyle
  • Marketing
  • Productivity
  • Website

  Book Now

  Email Me

 

 Address: P.O. Box 7571
Urbandale,IA 50323

  Phone: 515.996.0441

© 2019 À LA CARTE MARKETING | All Rights Reserved | Privacy Policy | Terms of Use

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.