Knowing What to Do is Not Enough
How many of you make a new year’s resolution to lose weight or go to the gym? How many of you actually reach your goals? This is a prime example of knowing WHAT to do but not staying motivated to actually DO it.
Intellectually we all KNOW that eating healthy foods and exercising is the key to losing weight yet many of us never seem to stick with it. The same is true with growing your business. We all KNOW we should have a marketing plan and market our businesses consistently, yet life gets in the way and our plans never materialize or we take a break from marketing because we’re too busy handling our customers’ needs.
Enter the Marketing coach.
In this particular instance, a marketing coach will keep you focused on your plan and the individual tasks at hand. Instead of getting distracted, you will have an action plan in place for your next steps. Plus, your coach will want an accountability report so if you get distracted, you’ll have to admit that and own up to wasting that time. For some people, writing down the next steps in checklist form helps keep them focused. Whether it’s a paper note or a list on your phone, knowing the next steps helps drive you forward in your productivity.
Of course, life can get in the way of business and you may have to take some time off or shorten your business hours when emergencies happen. A marketing coach can help you reconfigure your marketing plans as needed so you’re not losing progress. Whether that means changing courses altogether or simply hiring an independent contractor to take over some of the tasks, your coach will be your sounding board if your mind is preoccupied with a life problem.
Your business progress can also be halted by technology. For instance, you may KNOW that you need an online shopping cart but indecision about which software to buy and uncertainty about how to install it can halt your next steps. A marketing coach will have recommendations about software or, at the very least, the name of a technical person who can assist you with the purchase and installation.
Hiring a marketing coach may initially seem like you’re throwing in the towel or that you have failed and need somebody else’s help. It might be something you don’t want anyone to even know you’re thinking about, but it really could be one of the best business decisions you could ever make. Hiring a marketing coach most times means getting back to basics and really diving deep in on what your business is all about.
The best marketing coaches are savvy business owners who understand business and marketing. A marketing coach may be right for you if you want to:
- Identify ways to grow your business
- Analyze who is your ideal client
- Pinpoint how to reach those customers
- Clarify your brand message
- Receive objective feedback on your existing marketing efforts
- Determine a growth strategy
- How to price your goods/services to maximize sales
- Audit your systems for best efficiencies
- Consistently curate high-value content
- Learn the tools the top marketers are using to grow their business
- Set up marketing automation
- Build sales funnels that convert.
- and much more…
Are you ready to hire a marketing coach? Call me to schedule a discovery call to figure out if a marketing coach is your next step to grow your business.